Pink’s Reading Response 3/15/10

Pink’s Reading Response 3/15/10

Pink that covers creative thinking and other aspects of success. Ostensibly geared toward career pros, this non-fiction title analyzes transitions in society as America migrates from an Information Age to a Conceptual Age economy. The text is not academic -- instead it is more biographical, intuitive, observational, and playful. His book is a real triple threat of content, style, and visual presentation. Pink shares this experience to illustrate normal brain function -- to note a few misconceptions about the way the brain divides work -- and then posits that while most people integrate both left and right brain activity, R-Directed Thinking will increasingly be relied upon in the future, by people that want to succeed in business or life. Here is the crux of what Pink is trying to relay. America is currently organized around a cadre of accountants, doctors, engineers, executives and lawyers. These "knowledge workers" excel at the ability to acquire and marry facts to data, and these abilities are typically accrued through a series of standardized tests such as the PSAT, SAT, GMAT, LSAT and MCAT. (As an aside, Department of Education only serves to increase the number of L-Directed Thinkers, providing corporations cheap labor in abundance.) Pink asserts this regime of L-Directed Thinking in America is diminishing due to three factors: Abundance, Asia, and Automation