Tuesday, June 1, 2010

A Whole New Mind 2/20/10

Reflective Writing


A Whole New Mind is the kind of book that many life coaches will love. Pink presents ideas that will reassure us we can have fun while reaching success. Creativity wins. Meaning matters more than money. Your job (and even your industry) could be automated or exported out of existence.
This book reminds me of newspaper articles about "new jobs for aging boomers," where the fine print describes a few boomers in exceptional circumstances who continued their jobs, rather than moved to new ones. Or we get warned about "shortage of management talent," but thousands of managers can't find jobs. Similarly Pink optimistically reports evidence that we're moving to a more creative, right-brained society. Executives attend seminars on humor and story-telling. Design is used to differentiate me-too products. But for the most part, corporate jobs and rewards continue to accrue to the left-brained. Maybe a few top execs at a few companies go to seminars on story-telling. The rest of the employees get measured on hard numbers and are lucky if they find time to tell bedtime stories to their kids. Another example: Pink identifies medical training aimed to create kindlier, more empathic doctors. But in reality, once physicians are forced into managed care systems with mandated 7-minute consultations, they're lucky to find time for a civil "Good morning."

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